Email Marketing And Ebay Visited Again
E-mail marketing can be a very effective way to generate sales for many businesses. Yahoo!
provides an integrated tool, Campaigner, that you can use to manage an e-mail account. This
system lets you:
- Place a sign-up form on your web pages encouraging visitors to join your mailing list.
- Add a “sign up for our newsletter” option in the shopping-cart checkout. (See the Enable
- Got Customer Email Collection check box on the Customize Your Order Form page.)
- Add a list of e-mail addresses directly. If you’ve been using another e-mail system to
send customers e-mails, you can import them.
- Create attractive, colorful e-mail messages from provided templates.
- Enter trackable links to pages on your site; you’ll be able to see reports showing who
clicks which links.
Merchant Solutions collects e-mail addresses from customers and people who use the
“request” tool (the Request A Catalog Or Feedback Form tool). This is an old, crude system
that allows you to export a list which you could then use in some other e-mail system (such
as Campaigner). Simply click the Mailing Lists link under the Promote column in Store
Manager, and then click the Export to Excel link.
For $10 a month, you can send 500 messages; for $25 a month you can send 2,500; $40
buys 5,000 messages; and $75 gets you 10,000 e-mail messages. You might consider using this
system to sign up prospects and customers, and send them special offers each month. If you’d
like to give it a try, you can do so for free. In fact as a Yahoo! merchant member you can use the
system free for three months. Click the Email Marketing link under the Promote column in Store
Manager.
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